0 Muhammad The Real Enterprenuer

Muhammad, by hearing this name what comes to mind Muslims. Arabian Peninsula is a very affluent area and luxurious (the source of Strabo Eratosthenes). Arabic is the country where the growth of plants fragrances and other spices; people love and enjoy the freedom and independent character of this highly admired oeh Western nations. This does not ditunujukkan with dutanya sent to Alexander, who has a plan to make the central Arabian kingdom. The Arabs called their business so there are many business centers and markets advanced form of a regional economic standing then many of the kingdoms of the ruling as the ruling Nabasia between Egypt and Mesopotamia region. The market economy is central to the very influential in economic development and a country. The Arab market in old age is a gathering place for caravans of traders and artisans. These markets, such as: Busra markets located in countries Sham, Mushaqqar market, once the capital of the Arab kingdom and there is also a great heritage of a mosque yatiu Hadrat Umar ibn al-Khattab, and market-Jandal is located Dumatul desert Sham Damascus position in the region Dumatul Jandal Kingdom of Saudi Arabia. This area is known for the arms industry, stone carvings, and carpets and also an important area of agriculture in Saudi Arabia. And many other markets that are in the Arabian Peninsula and the economic pulse Arab bangasa.
Arab nations also known as nomadic peoples (badawah) that because life is often the case a war between duku or tribes to fight the water, fields and rights to rumout herding. But all that changed around the sixth century, an opportunity emerged as a result of the transportation revolution. The Bedouin create untu menungkinkan saddle-camels carrying loads much more, traders from India, East Africa, Yemen, and Bahrain began to replace the mule trains them with the camels, which can last for days without water and very suitable for crossing the desert. So, alaih-over to avoid the Arab country, the foreign traders buying and selling luxury goods, incense, spices, ivory, wheat, diamonds, wood, cloth, and medicines; began directly to the Byzantines and across the field Syuirah steppe, employed to guard the Bedouin untu-camel, and guide them from one well to another well. And with the development of such a Mecca to stop for the caravan that moves to the north of this. Slowly and surely the Arabs of Mecca began to establish itself became an independent trader and can take over power trade in the region.


Muhammad, Entrepreneur Handal
In many studies that have been conducted and writings from various sources both classical writing or even good writing by writers of modern Muslim or non-Muslims have many called that Muhammad was a holy and without deceit in his life. But more than that of Muhammad Muhammad was a successful pengusah in the field of trade, because he is a businessman who always emphasize that a business is one way Fisabilillah jihad, or better known as the road Allah.dengan strategies to optimize existing resources . Because of his assets are capital or the means to worship. Thus, the property is not a goal but just one more tool to get closer to Allah SWT. In practice, Muhammad always puts kemashlahatan (good) for commodities trading and in every transaction with his customer. Muhammad's first use of our marketing strategy which many refer to as a modern marketing strategy. Ibn Umar, RA, he said: "Muhammad was asked about whether the business is best?" He replied, "Business person with his own hands and the trade fair" (Thabrani).
In business perdangannya Muhammad always a good resource to optimize the human resources or natural resources have to be processed into goods or people with high-quality and ability, and in employing people memperkaerjakan people Rosuluulah always best to conduct rigorous selection to promote the values of religion, namely piety and honesty. So no one if he often refuse people who applied for her job. In the development of human resources and the withdrawal belaiu always focused on the productivity performance. Thus the compensation (wages) can be done in a fair and equitable. Muhammad workers compensation for financial compensation and a non-fnansial. Compensation includes non-financial rewards from God and man. Compensation of the human form of career and social rewards which are often highly valued by employees. Career and social rewards including career development, security, career flexibility, praise, recognition and friendship. Sehinggan with such a system then there will always be improvement and development of human resources.
Muhammad trading system based on noble values that he embraced religion of Islam. So in any element of financial management is always based to kemashlahatan (good) and can help others. Muhammad's financial strategy aims to take advantage of the financial resources to support the business, both long term and short term. This financial strategy includes the elimination of interest (usury), speculation (gharar) and gambling (maisir) in all transactions, kekeyaan improvement of income distribution and equity and the achievement of a prosperous society under the protection of Allah SWT. The principles of business transactions include the principle of profit-sharing, buying and selling, renting beliefs and principles of virtue.
Marketing model, he was always polite and friendly to customers and of any transaction based solely on the honesty and love as love without any element of fraud with profanity, because Rusulullah hate it. Although the customer is rude to him, he still valid and remain gentle smile on his customers. His marketing strategy including market segmentation and market targeting, product strategy, pricing strategy, the strategy places, and promotion strategies. And for consumer product marketing, the primary segmentation variable is geographic segmentation, demographic segmentation, psychographic segmentation, behavior segmentation, and segmentation benefits. And to do it all he always malakukan observation that he can see their traditional consumer culture. Even in a history he knows customary dinner drink and a region, so that he can determine what items can be sold every place with the right and the right price too.

Book title : Muhammad Business strategy & Ethics
Writer : M. Suyanto
Publisher : Andi, Yogyakarta
Publish : I, 2008
Pages : 299 pages